Posts made in May, 2020

on May 21, 2020

By Drum Network The Drum Top 100 agency, Starstruck, has appointed Emma Sheldon as managing director, as the content agency looks to grow its client roster. With more than 20 years’ experience across TV, social and live events, Sheldon joins from creative gaming agency ADVNCR, where she was head of production. Having led production teams for MTV, Done and Dusted, Fulwell 73 and Progress Productions, Sheldon has produced comedy specials for Netflix and music and entertainment shows for the BBC and Channel 4, as well as overseeing live activations for clients including Microsoft, EA and Apple. Working alongside chief executive officer and founder Adrian Dickson Read full story › Source: The Drum...

on May 21, 2020

By John McCarthy Thousands in media are being laid off as the lockdown and resulting global economic downturn freezes marketing budgets. As we approach the second anniversary of the GDPR, publishers are facing the unenviable challenge of squeezing more value from digital advertising while also waving goodbye to the attribution, tracking and data once afforded by the third-party cookie. Miles Pritchard, managing partner of data management solutions at OMD EMEA, Ben Hancock, global head of programmatic trading, CNN International and David Goddard, chair of IAB Europe Programmatic Trading Committee and an exec at DoubleVerify explained to The Drum how publishers Read full story › Source: The Drum...

on May 21, 2020

By John McCarthy While ad spend has broadly dropped across the board, due to the lockdown, time spent on gaming platforms has greatly increased. While homebound consumers turning to their consoles isn’t exactly a surprise, research from sales platform MediaRadar shows the games industry made sure it wasn’t napping – with the sector doubling its US ad spend in Q2. We’ve already learned from Twitch that gaming streaming audiences are way up,. Verizon estimated that gaming was up 75% during peak hours in early lockdown. And esports brands have opened up on how they have attracted sports marketers. The Read full story › Source: The Drum...

on May 20, 2020

By Aaron Dicks Compared with paid search ads, there are so many more placements and impressions available across the various types of display inventory out there. However, for many marketers, the fear of immeasurable or delayed results mean ad budgets continue to be invested into paid search despite the squeeze on margins. It’s true that attribution modelling and the differences in platform reporting can be a minefield, however with a fair and tested measurement plan, it’s possible to understand the causal impact broader, ‘top-of-funnel’ activity can have on results. The AIDA model Paid search is by its very nature assisting with sales at Read full story › Source: The Drum...

on May 20, 2020

By Beatriz Muroch There’s no doubt that the Covid-19 outbreak has overturned every area of our lives in a matter of weeks. Imposed restrictions have forced us all to adapt to a new reality and adjust our lives and routines to keep the world spinning. But are these really imposed ‘restrictions’ or should we consider ourselves in a state of enforced transformation instead? Whilst most are seeing the glass half-empty, those that are optimistic and can find opportunity within such chaos may very well benefit from this crisis in the long run. Uncertainty can encourage us to re-evaluate and pursue new and better ways Read full story › Source: The Drum...