By Imogen Watson As businesses sped up their digital adoption during lockdown in order to help urban citizens endure disruption, cities themselves have had to evolve too. Now, as we wait to emerge on the other side, can we expect our cities to have become smarter? In March, the world as we knew it took a lengthy hiatus as people settled into lockdown. As city dwellers adapted to this ‘new abnormal’, so too did cities. Brands and councils worked around the clock to find ways to help communities cope. Now we are looking forward to resuming urban lifestyles. But while the lockdown has been a Read full story › Source: The Drum...
Read MoreBy John McCarthy When former Omnicom media boss Colin Gottlieb took on the chief growth officer role at LadBible Group in February, he was literally tasked with ‘putting Lad on the moon’. After a career of arranging vast media audiences for huge brands, now he sits upon one of the world’s largest reserves of young, engaged internet consumers. Gottlieb now has to reverse engineer the products and opportunities he would have loved to have bought. Colin Gottlieb joined LadBible in the final quarter of 2019, coming on as an advisor at the request of founder Alex Solomou. “I was never going to do something which Read full story › Source: The Drum...
Read MoreBy James Clifton Most reasonable people would agree that we are living in “interesting times”, as the old proverb puts it. A global pandemic, enforced lockdowns, an unprecedented economic slump, collapsing trust in our global leadership class, protests in the streets around the world about inequality, racism, authoritarianism and – still no barbers open. Here in the marketing bubble, many commentators are energetically debating whether there is – or will be – a “new normal” emerging. From the always provocative Mark Ritson who believes we all need to “calm down” (I may have paraphrased a little, for the easily offended) to the always provocative Read full story › Source: The Drum...
Read MoreBy Sam Bradley The Associated Press has reported on global events for 174 years. But its bustling cabinet of Pulitzer Prizes is no longer the brand builder it once was. Hoping to polish its public reputation and motivate partners, the news agency has launched a fresh brand positioning – right into the teeth of the biggest news story of the year. The charge has been led by global marketing director Julie Tucker – a former business director at Saatchi & Saatchi, TBWALondon and JWT New York, who joined the AP in 2018 following a stint as brand director at EY Read full story › Source: The Drum...
Read MoreBy Shawn Lim Riot Games says the difficulties faced by the Coronavirus pandemic has brought out the best in its business, as it commits to game launches and accelerates activity to bring “a little bit of fun” to people in tougher times. Having publicly made a commitment in October 2019 to launch games this year, as part of its 10 year anniversary, Riot pushed ahead with launching Runeterra and Valorant in the midst of the Covid-19 pandemic. It was launching games as countries went into lockdown and brands stopped paused their marketing activities. Another game, the League of Legends: Wild Rift, is also Read full story › Source: The Drum...
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