By Charlotte McEleny The rate and scale of people’s connectivity mean we are now in an ‘era of live’, says Iris, and the implications for brands and society are not to be underestimated. Speaking at The Drum’s Can-Do Festival Predictions Series, Iris chief strategy officer Ben Essen and global director, future strategy, Sorcha John, unpicks the meaning of the ‘era of live’ and explains what the implications are for the marketing industry. Essen explains that Iris investigated this phenomenon via a piece of research with 2,500 Gen Z people across five markets. After asking them whether their mobile usage tallies with stats that Read full story › Source: The Drum...
Read MoreBy Cameron Clarke Facebook has pledged to change its policies on hate speech and voter suppression after Unilever became the biggest advertiser yet to join a growing revolt against the platform. The US arm of the household goods giant today added its name to 100 fellow advertisers – including Verizon, The North Face and Ben & Jerry’s – that have boycotted the social network over its handling of content. It promised to stop spending on the platform for the rest of the year, saying in a statement: “Given our Responsibility Framework and the polarised atmosphere in the US, we have decided that starting now through Read full story › Source: The Drum...
Read MoreBy Imogen Watson With branding that evokes Victorian cocktail hours, Bombay Sapphire‘s distinctive blue bottle stands out among the crowding gin labels nestled on the back bar. But with the spirit enjoying a major resurgence, with the likes of Ryan Reynolds‘ Aviation Gin stealing air time and dozens of craft gin brands popping up, where does the legacy brand now sit within the drinks cabinet? “There is room. Particularly now in the current consumer mindset, there’s a role for trusted brands,” asserts Tom Spaven, North America brand director for Bacardi’s Bombay Sapphire. “One of the reasons why Bombay Sapphire is seeing a disproportionate share within Read full story › Source: The Drum...
Read MoreBy Imogen Watson On what was supposed to be Glastonbury Festival’s 50th birthday, this weekend BBC Sounds is bringing the festival to homes – virtually. To point people towards the ‘Glastonbury Experience’ hub, BBC Creative has produced a film that nostalgically flicks through footage filmed by festival-goers over the years. With a heavy heart the festival announced in March that this year’s 50th anniversary event would not take place due to safety concerns concerning the coronavirus outbreak, causing dismay for those who had bagged a coveted ticket. The organisers felt the show must go on – for those with or without tickets to Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Amid the turbulent social and economic factors this year has presented so far, the needs that clients have of their agencies are changing frequently, with marketers at IAG and Coca-Cola saying the client-agency relationship has never been more important. The economic pressure of the pandemic has already pushed some agencies and brands into retrenchment and pay cut activity, but IAG chief marketing officer Brent Smart tells The Drum he made a conscious effort to continue to pay his agency at least the same rate. “I was very clear about the fact I had to keep paying my agency,” he Read full story › Source: The Drum...
Read More
Industry News