By Omar El-Gammal As we start to emerge from lockdown, Omar El-Gammal, a planning director at Wunderman Thompson who has been awarded the President’s Prize for Outstanding Body of Work, asks what kind of industry do we wish to return to? A lifetime ago, back in February, I wrote an essay attempting to answer a question I’ve been unwilling to face for the majority of my career. It’s often kept me up at night. It’s pushed several to question their careers in advertising and marketing all-together. “Aren’t we part of the problem?” We live in an era of burning rainforests and widening gaps of Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In 2018, Paul Lindley stepped away from Ella’s Kitchen, the organic baby food brand he started and named after his daughter, to become a champion of children’s nutrition and welfare internationally. After selling the brand in 2013 to Hain Celestial, seven years after founding it, he knew there were other challenges to face. He has since become the UK chair of Robert Kennedy Human Rights and a Trustee of Sesame Workshop – the creators behind Sesame Street, and a counsellor for One Young World, among other things. He enjoys keeping busy, he explains. “What I tried to do after Ella’s Kitchen was Read full story › Source: The Drum...
Read MoreBy Shawn Lim Snapchat‘s parent company Snap has announced plans to open its South East Asia office in Singapore to boost its presence in Asia Pacific. Australia is the platform’s biggest growth market in APAC; Snap claims more than 5.4 million users can be reached over a multi-week Snap Ad campaign in the Oceanic country. The country is also where the platform’s APAC headquarters sits. India comes in a close second with over 6 million, then New Zealand with over a million, over 600,000 in Indonesia and over 400,000 in the Philippines. Snap’s senior director of creative strategy, Jeff Miller, previously told Read full story › Source: The Drum...
Read MoreBy John McCarthy UK broadcaster Channel 4 has noted a surge in interest in branded content and has tailored its commercial offerings to meet this demand – with special attention on social media. Its latest research finds that brands get a 29% greater boost out of this content than traditional spot ads. How will this play into the commercial dynamic going forward? The background: Channel 4 now has a huge stake in the branded content game with the recent bolstering of its branded content wing. With this research, it looked to prove the medium’s effectiveness. But the study also indicated Read full story › Source: The Drum...
Read MoreBy Tony Walford Advertising is, they say, a people business: Saatchi & Saatchi; J Walter Thompson; Ogilvy & Mather; Abbot Mead Vickers; Doyle, Dane Bernbach. Historically it was all about the name(s) on the door. Many ad agencies were built in the image of one man – back then sadly they were always men – or a couple of men. The founder or dominant partner’s DNA, his principles and idiosyncrasies, informed how the agency behaved, the kind of people it hired, the clients it went after. Of all the great old agencies, Ogilvy (formerly Ogilvy & Mather) is perhaps most closely associated with one man, Read full story › Source: The Drum...
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