By Will Guyatt Comms expert and media specialist Will Guyatt’s weighed in on the demise of the Argos catalogue. The news has sparked an outcry from a loving public that had forgotten it existed, which he claims, is a huge PR win for the retailer. I always hoped The Drum would come calling – but if you told me my first feature would be about the demise of the Argos catalogue, I’d have suggested you were on glue, but needs must. I never set out to become a media voice on the end of the Argos catalogue on this unassuming Thursday. Following Read full story › Source: The Drum...
Read MoreBy Staff Writer We go behind the scenes of the Can-Do Festival to tell the tale of The Drum’s makeshift industry supergroup. Earlier this month The Drum tasked seven industry experts from around the globe possessing varying degrees of musical experience, alongside best-selling singer Katie Melua, to put together a remote band to perform during the Can-Do Festival. With lockdown putting live, in-person, events on a firm hold the band collaborated remotely to play a selection of tracks to entertain the industry. Time was constantly on the group’s mind. It was a tough few days, but in the end the band pulled together remotely recorded Read full story › Source: The Drum...
Read MoreBy Shawn Lim Twitch has been doubling down on Asia Pacific during the Covid-19 pandemic and wants to help brands and their media agency partners understand that gamers are not a monolith. The Amazon-owned platform is also keen to emphasise that it is more than just the home of esports. It recently hired former Spotify exec Sunita Kaur as its managing director for APAC and beefed up its sales teams in the region with the likes of former Crimtan managing director Tara Crosby as head of sales for South East Asia in Singapore and Ricky Chanana in the same role in Australia to Read full story › Source: The Drum...
Read MoreBy Imogen Watson After ploughing big bucks in its audio-first strategy, Spotify could not have foreseen a global pandemic getting in the way of it making a return on its investment. But it has revealed it was not exempt from the coronavirus downturn, with ad-supported revenue down 21%. Helpfully for the streaming giant, its business is split between ad-supported users and paid subscriptions, with the latter hitting 138 million worldwide, a 27% rise year-on-year. “When I look at the landscape, what excited me is we’re going after audio,” chief exec Daniel Ek told investors. “Audio is a multi-billion user opportunity and it’s a Read full story › Source: The Drum...
Read MoreBy Debbie Morrison The world is attempting to reset following months of upheaval that have changed our lives and ways of working. Regular columnist and Ebiquity managing director Debbie Morrison discusses the things she hopes will be retained long-term as a result of recent experiences. As an optimist by nature, I find it hard not to look for the good and opportunities in all situations, however dire and dark they may seem as we pass through them. Britain and many other countries besides are now bumping along out of lockdown, often two steps forward but one step back. So, as we enter the Read full story › Source: The Drum...
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