By Shawn Lim
Twitch has been doubling down on Asia Pacific during the Covid-19 pandemic and wants to help brands and their media agency partners understand that gamers are not a monolith.
The Amazon-owned platform is also keen to emphasise that it is more than just the home of esports.
It recently hired former Spotify exec Sunita Kaur as its managing director for APAC and beefed up its sales teams in the region with the likes of former Crimtan managing director Tara Crosby as head of sales for South East Asia in Singapore and Ricky Chanana in the same role in Australia to Read full story ›
Source: The Drum