By Sarah Craig It’s fair to say this year’s been a rollercoaster; for individuals, businesses and governments. As entire nations went into lockdown, brands have seen demand collapse, or surge. Others had to flex around both drops and surges across their range. For businesses in the first scenario, demand didn’t always disappear, but delayed and accumulated. When lockdowns eased, that pent-up demand was suddenly released. But if shutting down was painful, reopening to meet such surges is equally challenging – yet in the current struggle for survival, launching products and campaigns fast enough is a must. And as cases rise in some regions for Read full story › Source: The Drum...
Read MoreBy Drum Network Digital agencies CTI Digital and Nublue have launched a new specialist commerce agency, Supercharged Commerce. The namesake of a successful 2018 conference hosted by CTI Digital’s commerce specialists, Supercharged Commerce is formed from specialist commerce minds at CTI Digital, and hosting and support solutions provider, Nublue. The agency brand combines more than 16 years’ worth of experience and 150 experts to deliver full-throttle commerce that is simple, convenient, and affordable for growing businesses. The agency proposes to simplify the client-agency relationship through three core services; ‘create’ for new commerce experiences, ‘run’ for client’s technical infrastructure, and ‘grow’ to provide marketing and growth services. A Read full story › Source: The Drum...
Read MoreBy Shawn Lim President Donald Trump has passed two executive orders prohibiting American companies from doing business with WeChat and TikTok. The order comes into effect in 45 days, after the deadline set by president Trump for Microsoft and TikTok-owner Bytedance to hammer out a deal for a takeover of the platform’s US operations. “Additional steps must be taken to deal with the national emergency with respect to the information and communications technology and services supply chain,” said Trump. “The spread in the United States of mobile applications developed and owned by companies in the People‘s Republic of China (China) continues to threaten the Read full story › Source: The Drum...
Read MoreBy James Chandler The ad industry has pushed back against the UK government’s proposals to issue a pre-9pm TV and blanket online ban on high fat, salt and sugar foods. The IAB’s chief marketing officer, James Chandler, outlines the organisation’s reasons for believing the proposals will not help make people healthier. ‘Boris wages war on junk food’, ‘GPs to prescribe cycling’ and ‘Diet plans for the nation’. This was the gist of the commentary when the government last week announced a raft of headline-grabbing measures aimed at combating the UK’s rising obesity rates. With Covid-19 having propelled obesity up Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Emblazoned on merchandise the world over and the reason we punctuate messages to loved ones with an amorous emoji, the I ♥ NY logo has endured. Designed by the late Milton Glaser in 1976, its cultural impact in the years since has been momentous. Serving as more than a mere brand logo for the Big Apple, the classic motif has become synonymous with New York City itself, and the tourist board that still owns its trademark and licensing. Yet, as told to The Drum by designers who knew and continue to admire Glaser, while the I ♥ NY logo may be Read full story › Source: The Drum...
Read More
Industry News