By Stephen Lepitak Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. When subscription service Now TV was aiming to promote its summer offering of content, including blockbuster Jurassic Park, its agency Fever PR devised an eye-catching solution. The story of Jurassic Jeff, a dinosaur-sized statue of actor Jeff Goldblum sitting, bare-chested next to the Thames was a worldwide phenomenon – but how did it happen in the first place? Fever PR’s deputy creative director Will Holloway talks through the project which went on to garner global attention – including from Read full story › Source: The Drum...
Read MoreBy Imogen Watson As the hugely popular world of K-Pop continues to rack up millions of views online, brands are rapidly realising that they need to get involved. Here, we take a look at some of the most interesting collabs so far. Considered by many to be South Korea’s greatest export, K-Pop is not only one of the world’s fastest growing music phenomenons, it is one of its most lucrative industries (BTS, the biggest boy band in the world, is purportedly worth more than $4.5bn to South Korea’s economy, 0.3% of its total GPD). Beyond ticket sales, music downloads and merchandise, K-Pop Read full story › Source: The Drum...
Read MoreBy Michel de Rijk In a post-pandemic world, high-quality development will become a key business imperative, says Michel de Rijk, chief executive officer for Asia Pacific at S4 Capital. In the past, China’s pursuit of high-speed growth has resulted in unbalanced development, contributing to a disparity in individual quality of life as well as digital maturity in business. The pandemic has made any development inadequacies more apparent. “Covid-19 to my mind is a burning platform for digital disruption,” S4Capital executive chairman Sir Martin Sorrell said at CogX, the Global Leadership Summit and Festival of AI & Emerging Technology, in June. “People said about Covid-19 that it Read full story › Source: The Drum...
Read MoreBy Staff Writer Social media managers are about to receive the wisdom and experiences of some of the sectors smarted minds with the launch of The Drum’s new regular interview series; Socially Challenged, from this week. With the aim of driving tips for those who run strategy for brands across social media platforms to engage and build online audiences, Socially Challenged is a series developed in association with The Drum Awards for Social Media and is set to feature interviews with renowned consultant Matt Navarra, Specsaver’s head of social media and James Whatley, strategy partner for Digitas, among others, who are also Read full story › Source: The Drum...
Read MoreBy John McCarthy Jacob Dubbins of the Conscious Advertising Network is looking to instil marketers with a degree of responsibility in shaping a fit-to-inhabit digital ecosystem (ad spend, after all, is the engine of the internet). It is a difficult job, however, and with the sector under unprecedented pressure, are ethics even on the agenda? To some, marketing is an inherently immoral practice and ethics and advertising oxymorons. The trade, at its worst, sparks the deepest desires of a covetous species, while guilty marketers attempt a karmic reset with brand purpose campaigns. Back in the day, David Ogilvy drew a line: ”Never write an Read full story › Source: The Drum...
Read More
Industry News