By Emma Mulcahy Verizon Media is trapping people in a creepy laboratory this Halloween as part of an immersive theatrical thriller made for the internet. Giving an insight into a virtual future powered by next-generation technology and supercharged by 5G, Immersion 2021 is a virtual event with a Halloween escape room experience created by the technology company’s Ryot Studio team in partnership with award-winning immersive theatre company Swamp Motel and experiential and digital agency MVRK. Participants will be trapped in a virtual room and left to explore 3D spaces, inspect items, listen to audio and discover video files or access the open web in order Read full story › Source: The Drum...
Read MoreStand in the aisles where vitamin-based supplements and remedies are found and you’ll see a picture that has barely changed since the early 1990s. Indeed, the entire system of recommended daily vitamin intake dates back to post-war food shortages and dietary deficiencies of the time. Very little science or product development has been done on how best to optimise our bodies – and our immune systems – for today’s challenges. Founder Sunna van Kampen soft-launched Tonic Health just over a year ago, at a time when nobody had any idea just how unique – and acute – those challenges were about Read full story › Source: The Drum...
Read MoreBy John McCarthy Procurement is often a dreaded word for agencies – but it needn’t be. As part of The Drum’s Agencies4Growth festival, Trinity P3’s Julian Barrans and Essence’s Alex Woodford explained how the two sides can strike up a mutually beneficial relationship and even ditch the pitch. The relationship between agencies and procurement teams is often depicted as a culture clash between creative free spirits and hard-nosed pragmatists. As Alex Woodford, vice president, client partner, APAC at Essence, put it: “Some agencies will think procurement will hold up the process, make us do more, jump through more hurdles, or slow things Read full story › Source: The Drum...
Read MoreBy amit bapna In a post-Covid-19 world, consumers expect brands to act like experts, be more empathetic and contribute towards their mental and emotional well-being, as per the findings of the ‘Meaningful Brands 2020’ study (Covid edition) by Havas Group India. The global study was conducted across 5 markets – India, Singapore, Indonesia, Philippines & South Korea – with the idea of identifying the meaningful shifts across APAC. What were the findings? High level of optimism in India – As per the findings, India is one of the most optimistic countries in APAC. 53.3% of consumers in India (Versus APAC average of 39%) show an Read full story › Source: The Drum...
Read MoreBy John McCarthy This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. John McCarthy here. I’m just back from a birthday bash break. This week I disengaged with the media; except games, Netflix, TV and live sports, podcasts, radio, social networks and messaging apps. I confess: the digital detox didn’t go so well, but the resulting failure did get me to think about how content attracts my constant attention. This week, there were scarce few seconds I wasn’t met with a screen and an ad. And that Read full story › Source: The Drum...
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