Posts made in April, 2021

on Apr 30, 2021

By Amy Houston Social media has completely revolutionized the way we watch TV, and both mediums are more intertwined now than ever before. The Drum’s social media executive Amy Houston dives into how we can incorporate this into future strategies. How many of us will watch our favorite show on one screen and be on Twitter on another? I’m definitely guilty. Logically that means there is a huge opportunity for social media managers to build social TV into their strategy. So how can we approach this and what are the benefits? So-called ‘social shows’ (think along the lines of Love Island or Ru Paul’s Drag Read full story › Source: The Drum...

on Apr 30, 2021

By Eleanor Lim The 2021 results of The Drum Awards for Online Media have been announced, with Mixmag taking home top honours. Channel4, Pink News, Belfast Live, Aljazeera and RT Channel are also among this year’s winners. The Drum Awards for Online Media honour original, clever and thought-provoking work, as well as the online platforms that make it possible to share those stories. With misinformation a growing concern, and insightful coverage of social, political and public health issues as important as they have every been, this competition looks to celebrate the best in the business. Anna Doble, digital editor of the BBC World Read full story › Source: The Drum...

on Apr 30, 2021

By Staff Writer Amazon’s rollout of its cashierless stores is in full swing, with three popping up in London in just a few short months. But what’s the long-term game plan? Is it really a Tesco competitor, or a trojan horse to hook other retailers on to its tech? The Drum’s founder Gordon Young finds out. Amazon opened its first till-less grocery stores – a ‘just walk out’ shop – in London’s Ealing, Wembley and most recently White City. Out to prove it’s not just a gimmick with a few products to choose from, the stores stock hundreds of own-brand items, as well as a Read full story › Source: The Drum...

on Apr 30, 2021

By Chris Sutcliffe Whether you’re anime-obsessed, only ever watch slashers or get your kicks from wrestling, chances are there’s a streaming service specializing in your particular peccadillo. And while unlikely to ever threaten OTT’s giants, it is in these niche spaces that the ad-supported video-on-demand model could really find its home. We take a look as part of The Drum’s deep dive into the future of TV. If you need evidence of just how entrenched the biggest streaming platforms are, look no further than your remote. Devices from the latest smart TVs to new-gen consoles have controllers with buttons dedicated to Read full story › Source: The Drum...

on Apr 30, 2021

By amit bapna Haier India has launched a new air conditioner range in the backdrop of a post-pandemic appetite for clean air. The Drum finds out what went into the new product launch and the brand campaign. Air conditioner marketing has, for a long time, been all about providing cool air to a sweating consumer. No longer, as Haier, the global consumer durables company, announced the India launch of its new range of air conditioner for healthy air. The claim is that the air conditioner kills airborne hazards when the air circulates from the air inlet, thereby delivering healthy air to the surroundings Read full story › Source: The Drum...