By Adam Futer Back in October 2020, Google rolled out the latest version of its analytics suite: Google Analytics 4 (GA4). The new property brought a series of new features upon rollout and Google has released several updates during the first quarter of 2021, so now is a good time to summarize all of the new things in GA4. We’ll also explain why now is the time to move over to GA4. What new features did Google Analytics 4 introduce? Loading… When Google Analytics 4 rolled out in October 2020, it brought some exciting new features to the Read full story › Source: The Drum...
Read MoreBy Ian Chapman-Banks A year after they de-facto declared the death of the cookie, Google unveiled FLoC as their post-cookie solution. Ian Chapman-Banks, CEO and Co-founder, Sqreem Technologies spells it out for the digital ad industry in Asia-Pacific. After announcing last year that they were officially phasing out cookies, we now know that Google is not building alternative tracking identifiers. Unveiling their post-cookie solution, Google introduced the Federated Learning of Cohorts (FLoC), an API that intends to deliver relevant ads to consumers by clustering users into large groups, or cohorts, based on their internet activity. Accounts are anonymised and grouped on-device, protecting user information from Read full story › Source: The Drum...
Read MoreBy Emily Knox The world has transformed in many ways over the last year – socially, culturally and politically. Consumer trends and behaviors have changed in line with the shifts in the wider world. Here are my notes from the year that was and predictions for the year ahead for FMCG and retail brands. Some of these trends have arisen directly out of the pandemic, and may fade as it does. Others have been brewing independently and continue to strengthen, and Covid-19 has kickstarted many other nascent behaviors. Here are a few of particular note. 2020 retail trends Stockpiling Hopefully this was a temporary blip – as we Read full story › Source: The Drum...
Read MoreBy Gez McGuire Whether we realize it or not, artificial intelligence (AI) is now a major part of our daily experience. Internet giants such as Google, Facebook and Amazon have all embraced AI to the point that they guide what we see, when we see it and whether or not we make a purchase. For business owners and marketers, the question is, am I going to passively allow AI to happen to me, or am I instead going to find ways to harness, control and benefit from it? What is AI? A traditional definition of artificial intelligence, as defined by Alan Turing and put to the Read full story › Source: The Drum...
Read MoreBy John McCarthy Welcome to So You Want My Job? where each week we ask the people working in some of the industry’s coolest jobs about how they got where they are. And, along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully, our interviewees can help inspire you to pursue (or create) a job that’s just as exciting. This week, we catch up with Khartoon Weiss, head of global agency and accounts at TikTok. What did you want to be when you were growing up? I wanted to be a doctor because I was raised to take care of my Read full story › Source: The Drum...
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