By Shawn Lim Tencent has been banned from signing any exclusive music copyright agreements in the future because of anti-competitive practices. The State Administration Of Market Regulation (SAMR) said it had investigated Tencent’s activities in China’s online music broadcasting platform market and fined the company for unfair market practices when acquiring China Music Corporation. It said Tencent and its subsidiaries including Tencent Music Entertainment Group, the unit created from the acquisition, must not engage in exclusive copyright agreements with upstream owners of such rights, while existing agreements must be terminated within 30 days of the regulatory notice. The SAMR also fined Tencent 500,000 yuan ($77,150). It Read full story › Source: The Drum...
Read MorePremier vegan fashion and lifestyle platform Immaculate Vegan has appointed Space & Time as its media partner. The appointment was made without a pitch. Space & Time will manage paid search, paid social and email marketing for the ethical online platform, with the overall objective of driving sales and building brand awareness as the business continues to grow. Immaculate Vegan houses a selection of cruelty-free and eco-friendly designers, selling everything from vegan shoes, bags and accessories to ethical and sustainable clothing and homeware. Annick Ireland, founder of Immaculate Vegan, said: “We are delighted to be working with Space & Time on our digital Read full story › Source: The Drum...
Read MoreBy Jennifer Faull As celeb-fronted campaigns bring cryptocurrency into the mainstream, is it time for clearer regulation of ads? A harsh spotlight was shone on cryptocurrency ads this month. The UK’s ad regulator the ASA has said that it now will better police cryptocurrency content while TikTok has issued a warning to creators that it will not tolerate promotion of the divisive digital currency. At the same time, Google and Facebook appear to be opening the gate to more advertising from crypto companies having previously banned all ads. And even ads that do make it to air on the big screen have been quick Read full story › Source: The Drum...
Read MoreBy John McCarthy KFC, a strong creative advertiser, is often pinned on its treatment of poultry, so its latest campaign looks to showcase its improvements in this troubled space. It’s dropping a huge campaign during a supposed C-Bomb-laden press conference with a bargain bucket. Launching on Friday July 23 on Channel 4, the campaign from Mother builds upon the fast-food restaurant’s efforts to improve animal welfare at its sites. KFC UK & Ireland recently became the only business to be awarded top tier status in World Animal Protection’s Pecking Order 2021 report. It is now using this marketplace superiority to stand-out from Read full story › Source: The Drum...
Read MoreBy Kendra Clark The pizza chain whose signature “Pizza, pizza” tagline is permanently embedded in the brains of Americans everywhere has today unveiled a new, slightly bizarre ad campaign featuring “stuffed people.” These life-sized dolls, made to resemble top TikTok creators, are featured in films promoting the restaurant’s new Pepperoni and Cheese Stuffed Crust pizza. Who wants to sit on a Zoom call or do chores now that the sun is out and lockdown is lifting? No one. That’s why Little Caesars has created its new “stuffed people.” The life-sized dolls, stuffed with nine feet of felt pepperoni and cheese, have been filmed Read full story › Source: The Drum...
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