By Michael Nutley The Covid-19 pandemic turned office work on its head. Now restrictions have eased, are companies prepared for the fact it may not turn back? In March last year companies suddenly found that working from home had gone from being a perk to a necessity. And within an average of 11 days (according to McKinsey), they’d put new processes and systems in place to make it happen. Since then, people have got used to home working; according to a recent survey by the IPA, nine out of 10 people’s preferred option for the future is total flexibility of when and where they Read full story › Source: The Drum...
Read MoreBy Zack Sullivan Zack Sullivan, chief revenue officer UK at Future PLC, argues why brands should look to publishers for that extra cut-through during Black Friday and Christmas this year, reflecting on the strides the company has made – particularly in shoppable content and affiliate marketing. UK consumers have almost £200bn of pent-up savings to splurge during retail’s busiest time of year – from Black Friday to Christmas – according to our latest survey. National lockdowns have given shoppers time to accumulate cash and now they want to spend – and spend big. The majority of consumers (70%) are planning to shell out the Read full story › Source: The Drum...
Read MoreBy Sam Bradley With creative shop Mother facing a lawsuit over the name of its sister agency, we ask agency founders how they settled on their agency names – and about the unexpected consequences that followed. While most ad agencies, as B2B enterprises, don’t need to fret about public perception of their own brands, a decent handle can literally make your name within the industry. It tells people you’re different, dynamic and (one hopes) a decent place to work. It might take you to some strange places, though – the High Court of England and Wales, for example. London-based Other Creative this Read full story › Source: The Drum...
Read MoreBy Wayne Deakin Wayne Deakin, executive creative director, EMEA, Huge, is all too aware how often the word ‘metaverse’ is being used by those in the know. He thinks advertisers should be careful before calling it a fad. You might think the news that online gaming platform Roblox has acquired the chat platform Guilded is a niche tech story, which doesn’t impact on your life either managing brands or creating campaigns to help them grow. But I think the reason behind the deal is really interesting. Guilded is the platform that allows users to chat to other community members, something which the Read full story › Source: The Drum...
Read MoreBy Imogen Watson After a deluge of ‘we’re in it together’ ads during the pandemic, Creature founder Dan Cullen-Shute has a yearning for proper advertising. Advertising that understands and cares about its audience. So, for his second in a monthly column series, he has sent out a call for ads to be more audience-led. I can’t be the only one who, since we (*touches wood furiously*) left lockdown behind and began to feel waves of pandemic positivity wash over us, has started to feel a little, well, lonely. I mean, there are the little, obvious things. Like the fact that now, with schools and nurseries Read full story › Source: The Drum...
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