Zack Sullivan, chief revenue officer UK at Future PLC, argues why brands should look to publishers for that extra cut-through during Black Friday and Christmas this year, reflecting on the strides the company has made – particularly in shoppable content and affiliate marketing.
UK consumers have almost £200bn of pent-up savings to splurge during retail’s busiest time of year – from Black Friday to Christmas – according to our latest survey.
National lockdowns have given shoppers time to accumulate cash and now they want to spend – and spend big. The majority of consumers (70%) are planning to shell out the Read full story ›
Source: The Drum
Industry News