Posts made in September, 2021

on Sep 30, 2021

By Hannah Bowler Marks & Spencer has revived its 2006 ‘Look Behind the Label’ campaign as part of its latest sustainability push. The campaign, which initially pushed hard-hitting messaging about the environmental impact of consumer products, will now focus on the supply process behind five everyday M&S products. A Look Behind the Label hub has been set up where the retailer will share product origins and tips for customers to reduce their carbon footprint. A new logo has also been designed to run across its social channels to encourage customers to visit the hub. The campaign revamp toward positive messaging was informed by consumer research that said Read full story › Source: The Drum...

on Sep 30, 2021

By Sam Bradley Dentsu has launched an integrated gaming offering for brands, Dentsu Gaming, which seeks to help clients explore the increasingly lucrative channel. The Dentsu Gaming ‘solution‘ will offer clients of Carat, Dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre access to specialists in strategy, creative activation and IP development in gaming. In recent years, advertising in video games has increased significantly. Video game advertising in 2021 has seen $421.2m of spend so far, according to recent figures from Mediaradar. Keiichi Yoshizaki, executive officer, Dentsu Inc, said: “Our philosophy is that gaming is more than just advertising Read full story › Source: The Drum...

on Sep 30, 2021

By Hannah Bowler The overall advertising market is set to grow by 30% on the previous year, according to a GroupM report, with strong TV and digital performances credited for the revenue boost. The forecast, published in GroupM’s This Year Next Year UK 2021 report, is ahead of its June estimates of a 24% growth. TV advertising underwent a ‘resurgence’ during the pandemic, with revenues on track to finish 2021 up 19% year-on-year, ahead of GroupM’s previous 13% forecast. The Euros and a strong September have been key drivers of growth, along with the shortening of advance booking deadlines, which were credited for reducing Read full story › Source: The Drum...

on Sep 29, 2021

By Chris Sutcliffe Saturday evening is prime time for linear television, the time of the week when the high-value audiences are accessible at the greatest scale. This past Saturday, however, a number of UK linear channels including Channel 4, Film4 and Channel 5 were knocked offline by a technical fault that lasted over an hour. The fault was caused by an unanticipated side effect of the fire alarm sounding at Red Bee Studios transmission center, which exposed a fault that took some time to resolve. In most cases the channels were unable to show their scheduled programs in addition to any advertising that Read full story › Source: The Drum...

on Sep 29, 2021

By Hannah Bowler Petrol station queues, boarded-up pumps and limits on fill-ups. This week Britain has been gripped by a fuel crisis that has not only led to panic buying petrol, but also attempts to panic buy electric vehicles (EV). Google search data showed a 1,600% surge in EV on Monday. Meanwhile, Auto Trader logged a 61% increase in interest for electric cars and Carwow saw a 59% uplift. Britain’s fuel shortage has pushed the general public to seriously consider buying electric vehicles, which have long been the preserve of EV enthusiasts, according to Stephen Kenwright, co-founder of SEO agency Rise at Seven. Prior Read full story › Source: The Drum...