Posts made in October, 2021

on Oct 15, 2021

By Kendra Clark Fast food giant Wendy’s today debuted its “reinvented” French fries with fanfare. It launched a new ad campaign slamming McDonald’s’ version of the snack, and has promised that Wendy’s fries will always be hot and crispy — or replaced for free. Wendy’s is saying “no way” to cold, disappointing fast food fries. Today the No. 2 burger chain announced the debut of its new and improved Hot & Crispy Fries with an aggressive McDonald’s-bashing TV ad. In the new spot, viewers glimpse the dark, desolate, nightmarish world of ordering fast food fries and being greeted with mushy, sad excuses for the real Read full story › Source: The Drum...

on Oct 15, 2021

By Drum Network Purpose is a woolly term – but an agency’s values are the bedrock on which the business is built. So to what extent are we talking the same language when we discuss our agencies’ purposes, and how do we ensure that our clients and employees are brought along on our journey? TheDrum · How do agencies prove Read full story › Source: The Drum...

on Oct 15, 2021

By Sam Bradley In this column, we explore the major account wins and review announcements of the week. This week, fashion retailers and luxury brands refresh their media and creative approaches ahead of the holiday season. Farfetch, a digital shopping platform for luxury fashion, selected MullenLowe Group’s Mediahub UK as its global communications planning and media buying partner this week. Mediahub was picked over incumbents MediaCom, Omnicom’s Hearts & Science and Havas. The review was handled by the AAR and The Aperto Partnership. While retailers in the UK have had their recovery efforts dinted by supply chain issues, the Read full story › Source: The Drum...

on Oct 15, 2021

By Shawn Lim LinkedIn will end its operations in China more than a week after it was in the spotlight for blocking access to US journalists for its China-based users. “We decided after facing a significantly more challenging operating environment and greater compliance requirements in China. We have not found the same level of success in the more social aspects of sharing and staying informed,” the Microsoft-owned platform said in a statement. What happened? LinkedIn paused new member sign-ups in China in March 2021 to ensure it was following local law and better regulate its content. LinkedIn then blacklisted the accounts of Axios’ Bethany Allen-Ebrahimian Read full story › Source: The Drum...

on Oct 15, 2021

By Charlotte McEleny Never has the world of marketing seen so much of change as it has the last few years, with tough questions being asked around ethical advertising, transparency on where the advertising dollars are flowing and how much of it is adhering to the emerging privacy concerns. This session at The Drum Digital Summit will seek to make this complex topic simpler and help distil the future of ad tech. Programmatic leader Sonal Patel, managing director, Southeast Asia at Quantcast, will talk about what digital decision-makers need to do to future-proof their strategies around three important emerging trends in APAC: Read full story › Source: The Drum...