By John Glenday The report shows how many people use mobile as their gateway to news. Publishers Audience Measurement Company (PAMCo) is pushing its credentials as a rival to the Audit Bureau of Circulations with the publication of the latest readership data and audience trends for national news brands. The report highlights the startling rise of mobile as an audience gateway to current affairs, with 40% of national news brands’ monthly reach attributed to the sector. PAMCo calculates that 19 million people access national news publishers every day by mobile, amounting to 1 million additional readers compared to June. Commenting on the mobile Read full story › Source: The Drum...
Read MoreFrom policies to principles, landmark new research project shows how agencies handle their staff and the issues they encounter. When we’ve asked agency bosses about their foremost challenges this year, time and time again they’ve cited the struggle to find and retain talent among their biggest headaches. All anecdotal evidence points to the global movement known as The Great Resignation sending shockwaves throughout marketing. But what’s driving this trend for job-hopping? To answer this question, we wanted to uncover what life is really like in agencies in the UK. Beyond the unquantifiable promises of great ‘culture’ that have become a prerequisite of Read full story › Source: The Drum...
Read MoreBy Sam Anderson As news happens and content calendars reign, some brands try to be heard at every opportunity. But, learning from the more misguided responses to Queen Elizabeth II’s death, should they sometimes stay shtum? We asked five marketing and PR experts. Julio Taylor, chief executive officer, Hallam I see why brands feel the need to jump on topical trends. If it suits the brand or your values, sure, get involved – but there’s an assumption that being ‘on-topic’ is going to grow awareness or even that it’s ‘doing the right thing.’ This isn’t always the case. By merging into the great Read full story › Source: The Drum...
Read MoreBy Leroyson Figueira We think of design as a skill for people who are talented at using paintbrushes. But as the age of artificial intelligence (AI) design dawns, it might be good prompt writers who make the best work. 160over90’s Leroyson Figueira tracked down some of the best AI creators in the business to ask how their unbelievable images come to be. By now, you’ve probably seen the incredible AI designs being generated with online AI art generator software such as Midjourney and Dall-e. For the first time ever in the history of art and design, beautiful imagery is being created exclusively using words. Not Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher 65% of consumers with a disability have abandoned a purchase due to poor accessibility. For our Evolution of E-commerce Deep Dive, accessibility experts from across the marketing industry tell us what needs to be done. At its core, e-commerce should be something that removes the barriers to a shopping experience for everyone, says Dom Hyans, head of strategy at specialist disability and inclusion marketing agency Purple Goat. “Unfortunately, though. many people are doing it badly.” The figures speak for themselves. According to an evaluation of over a million websites carried out by accessibility specialists WebAim, 98% don’t meet Read full story › Source: The Drum...
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