In 2023, CMOs had to adapt to budget pressures, become AI gurus, get down with Gen Z TikTok trends and do even more number crunching. Few people can do all those things; here’s how the role evolved.
We’ve taken a deep dive into some of our most interesting interviews of 2023 to pick out learning to take into the year ahead…
1. Actually finding a use for AI
When the conversation on AI exploded, we caught up with Nestlé’s senior vice-president and global chief marketing and digital officer, Aude Gandon, on how she used AI to transform its digital advertising. Read full story ›
Source: The Drum
Industry News
