By John Glenday

GoCompare is tackling consumer inertia in the energy market head-on with the launch of a new automatic switching service which will migrate customers to the best deals available as and when they become available.

Weflip will be powered by GoCompares own Energylinx comparison platform, triggering a transfer to an alternative provider whenever savings can be made.

For now, the service is limited solely to the energy market but it could be extended to the home phone and broadband market if it is a success.

Matthew Crummack, chief executive officer of GoCompare.com group said: “We are excited by the launch of weflip Read full story ›

Source: The Drum