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‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic

on Dec 23, 2024 | 0 comments

By Tim Healey

Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to date.

You have a doctorate in sociology from Columbia University. You write extensively for various publications. You’ve been listed in the top 50 Forbes most entrepreneurial CMOs in 2024. You have traveled from agency- to client-side. You’ve been a strategist at AKQA, Razorfish, the Barbarian Group, a senior planner at Huge; you’ve been at Droga 5 and then Spring Studios. You’ve been global strategy director and chief brand officer at Rebecca Minkoff, CMO at Matthew Gabriel, chief brand Read full story ›

Source: The Drum