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Brian Weiser: Exploring America’s digital advertising trends

on Aug 23, 2019 | 0 comments

By Brian Wieser

Digital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and so many problems to address, there is also substantial public discussion around regulation and the role of digital media in years ahead.

In the US, digital content consumption is robust, and still growing fast. Alphabet remains the single biggest entity among all media owners tracked by Nielsen’s DCR, with 30% of total digital time spent during June 2019. This include publishers using Google’s AMP. Across all of its properties, Facebook had 15% of total digital time Read full story ›

Source: The Drum