Cineworld has taken inspiration from the world of movies with its latest advertising campaign, designed to raise awareness of and attract consumers into its Unlimited card scheme.
The ‘Groundhog Day’-inspired campaign was developed by creative agency Twelve and production house, Pink Banana Studios. It urges viewers to break their routine with a trip to the cinema, inspired by Murray’s lead role in the 1993-comedy.
Backed by an orchestral cover version of Sonny and Cher’s ‘I Got You Babe’, actor Phil Dunster breaks away from a repetitive, mundane life with a trip to the cinema.
Casey Cohen, head of marketing at Cineworld, Read full story ›
Source: The Drum
Industry News
