“The seeming chaos of a brief wasn’t necessarily a prelude to disaster or a ditch in which I needed to fall into and never get out. The chaos could well be a huge opportunity in the journey towards an amazing piece of creative”, writes Mark Mcdonald, executive vice president and creative head at Digitas India.
The brief was vague. To put it mildly.
“We have a full-page ad that the publication (a leading newspaper) is giving us as compensation for a screw-up at their end, please use it to do a range ad”, said the client.
In this Read full story ›
Source: The Drum
Industry News