By Amy Houston

We catch up with the flower delivery service’s marketing boss and the creative director behind its new campaign to find out all about the plan to re-energize the centennial brand.

Established in 1923 as a telegraph service between florists, Interflora has been struggling in recent years to stand out in a saturated market despite its storied legacy and the fact it can boast 58,000 affiliated flower shops in over 140 countries.

In an attempt to carve out a niche, the flower delivery network conducted a competitive pitch last year to find an agency to devise a brand campaign it hoped would engage Read full story ›

Source: The Drum