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Rebtel tackles American stereotypes of Indians in tongue-in-cheek campaign

on Aug 24, 2016 | 0 comments

By Minda Smiley

International calling company Rebtel is hoping that its latest campaign will resonate with Indians living in the US who are tired of being stereotyped by Americans.

The campaign falls under Rebtel’s ‘Speak Freely’ tagline, which the company unveiled earlier this year when it launched its ‘Calling’ app that lets users make international calls without an internet connection at a low cost.

In the ads, Indians are shown “speaking freely” in the face of stereotypes. One spot shows a Sikh man who pretends to be shocked when he finds out he’s been “randomly selected” for an extra security screening Read full story ›

Source: The Drum