By Shawn Lim

As Spotify continues to expand in Asia Pacific, with its launch in Thailand in August bringing the music streaming platform’s presence in the region to seven countries, the company shares that it has learned that there is no cookie cutter strategy when it comes to marketing or advertising its services across the region because of the sheer diversity.

The platform first launched in Hong Kong, Singapore and Malaysia back in 2013, before Australia, Indonesia, Japan, New Zealand, Taiwan and Philippines followed over the next four years.

Its expansion shows no signs of stopping because of its people-based marketing, says Ong Read full story ›

Source: The Drum