Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

WPP’s next chief executive: the case for Mark Read

on Aug 21, 2018 | 0 comments

By Stephen Lepitak

On the evening of April 14 two statements were released, one by WPP and the other by its talisman, Sir Martin Sorrell, both explaining the surprise decision that he had chosen to stand down as chief executive.

The statement from WPP also revealed that for an interim period, Mark Read, then the global chief executive of Wunderman, and Andrew Scott, WPP’s corporate development director and chief operating officer, Europe, would act as joint chief operating officers while a successor was sought.

Sorrell has previously stated to me his belief that the pair should be Read full story ›

Source: The Drum