By Rick Liebling Many of the biggest names in sports media tend to be polarizing figures, Colin Cowherd, Keith Olbermann, Jim Rome, the list goes on. As a result, they frequently bounce around from one media outlet to another. Bill Simmons is putting a rather innovative twist on this formula with the announcement that his new endeavour, The Ringer, would be live on Medium. Simmons first came to prominence during the initial ‘rise of the blogger’ as the Boston Sports Guy, writing about his beloved Celtics, Red Sox and Patriots. He parlayed that into a gig at ESPN and was eventually able to turn Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March. Read full story › Source: DM News...
Read MoreBy Mairi Clark Cystic Fibrosis Trust (CFT) has had its website and digital strategy revamped by ClearPeople following an internal review, which acknowledged that it needed to put more emphasis on its digital offering. The charity has had an ambition to be ‘digital first’ not only via its new website but also by changing its culture and infrastructure to make sure the whole business knew that digital was core to its success. CFT identified the need to invest in digital the nature of the condition meant that people with cystic fibrosis can’t meet physically due to risk of cross-infection so it was Read full story › Source: The Drum...
Read MoreBy Jonathan Bacon Young people are increasingly using technology to find ways of saving and spending their money, and most teens are already thinking seriously about plans for the future to ensure they are financially secure, new research suggests. The data also indicates social media is a key way to reach this group, with the majority using a social network every day The survey by media agency MediaCom covers a sample of more than 1,200 people in the UK aged eight to 19 – a demographic sometimes referred to as Generation Z – with questions on personal finance and social media directed specifically at Read full story › Source: Marketing Week...
Read MoreBy Seb Joseph Italian shoemaker Geox has tied with photographer Rankin to launch a global campaign that aims to reposition it as modern, premium lifestyle brand. The fashion brand wants the strategic shift to open it up to new consumers. To do that, Rankin has been brought on board to shake-up its creative, with outdoor, press, online and social that blend fashion, well-being and life experiences together. The hashtag startbreathing sits at the heart of the push, acting as a cool to action on the likes of Facebook, YouTube and Instagram where access a 60-second fashion film, behind-the-scenes footage the brand’s manifesto and Read full story › Source: The Drum...
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