Posts made in August, 2017

on Aug 31, 2017

By Ronan Shields With some of the internet’s largest media owners issuing refunds for fraudulent traffic, The Trade Desk and White Ops have entered a pact that will see the pair identify fraudulent traffic before it is purchased. Ad fraud is a problem that will cost advertisers over $16bn this year, according to report, with the pair claiming this “landmark” agreement is differentiated from previous efforts to tackle online ad fraud. This is because both parties aim to ensure there is a human being on the other end of every ad impression served by the demand-side platform (DSP). This will involve the Read full story › Source: The Drum...

on Aug 31, 2017

By Ronan Shields Twitter-owned MoPub has today (August 31) unveiled a new version of its software development kit (SDK), with the update meaning publishers can now use it to offer advertisers better measurement assurances in areas such as such ad viewability, etc. The updated SDK is the result of MoPub, which helps 49,000 app developers sell media space using its software etc, integrating with Integral Ad Science (IAS) and Oracle-owned Moat. This means that advertisers buying inventory on MoPub’s ad exchange can now assess their campaign performance using the measurement providers’ specifications. With advertisers under increasing pressure to prove and ROI on their Read full story › Source: The Drum...

on Aug 31, 2017

By Kyle O'Brien The opioid epidemic is a huge and still growing problem in the US, which is why creative agency Doner and Cuyahoga County, Ohio have teamed up for campaign that features a coffin-sized pill bottle and a message of prevention. Many may not realize that opioid and heroin addiction often starts with people using what they deem are safe painkillers, or opioids. So, a task force of communications professionals from local hospitals in the Cleveland area, Cuyahoga County, the US Attorney’s Office and the Medical Examiner’s Office wanted to further public awareness by expanding a PSA campaign that is showing how Read full story › Source: The Drum...

on Aug 31, 2017

By Greg Shepard “The faster your business realizes it’s a media company, the more likely it will be to succeed in 2020, in 2025, in 2030,” shared Gary Vaynerchuk with his Twitter followers. “This is a world where you don’t have to invest in a printing press, or a satellite, or a sales team in order to distribute your story anymore.” The medium that the marketing visionary and serial entrepreneur chose to broadcast this revelation on supports his point — it’s all about the right content at the right time. Influencing the consumer throughout their omnichannel experience with specially focused micro-moments is driven Read full story › Source: The Drum...

on Aug 31, 2017

By John McCarthy SportBible is working with Netflix to help promote its original show Narcos, using scenes from the show re-edited by comedy writers. The footage, created to cash in the drama and traffic the publisher will receive as the football transfer window closes is called ‘Deadline Dealings’. The content, which SportBible has assured has been created exclusively for social media, will look to tie the show into some of the major dealings on the day, with videos to be created in reaction to the latest news. The content will run on the Sportbible’s Facebook, Twitter and Instagram channels and the website. Ian Read full story › Source: The Drum...