Posts made in September, 2017

on Sep 30, 2017

By Taruka Srivastav To enable advertisers with calculated and data driven decisions to drive customer engagement , Microsoft has introduced a pilot program for chatbot extension on it’s search engine, Bing. The chatbot will further help companies to connect with customers on questions regarding the feature extension itself. Microsoft will also leverage the chatbot extension to build audience categories to expand its In-Market Audiences. Loading… As an example, the user can search for Monsoon Restaurant Seattle, as the bot is active on it. Just below the ‘View on Facebook and Twitter option, users will Read full story › Source: The Drum...

on Sep 30, 2017

By Taruka Srivastav A month after it rolled out, McCain has decided to delete parts of its ‘We Are Family’ advert which featured a gay couple. The ad has been trimmed to 30-seconds from the original 60-seconds to now only show a working mum and hands-on grandma. According to the Guardian, the couple, Lee and Mat Samuels-Camozzi, faced homophobic abuse on social media after appearing in the advert. However, a McCain spokesperson has denied that their removal from the ad was a result of the abuse. “Our campaign is all about celebrating the diversity of family life and not everybody’s a Read full story › Source: The Drum...

on Sep 30, 2017

By Taruka Srivastav Walmart-owned ecommerce website Jet.com is set to roll out its own brand of grocery and household items designed to appeal to metro millennials. As reported by The New York Post, the brand will be named ‘Uniquely J’ and launched in the next 60 days across dozens of food and household items categories, such as olive oil and paper towels. (pulled this paragraph up as it tells the reader more about the brand) The products will be sold exclusively on the site for the first year and potentially sold on Walmart.com after a trial period. Jet.com, purchased by Read full story › Source: The Drum...

on Sep 30, 2017

By Taruka Srivastav Australian non-profit agency, Creative Spirit joined forces with Publicis and production company, Independent Media to urge creative companies for the inclusion of intellectually disabled candidates. The campaign titled ‘The Pitch’ has rolled out in the US and is directed by Independent Media’s Ned Benson who previously directed the trilogy The Disappearance of Eleanor Rigby (Him, Her and Them). The four spots feature creative commercial officer of Fallon Minneapolis , Jeff Kling, Deutsch’s chief creative officer, Pete Favat, executive creative director of Barton F. Graf, Jeff Benjamin and Jamie Robinson, chief creative officer of Joan Creative. Each emphasizes the importance of inclusion Read full story › Source: The Drum...

on Sep 30, 2017

By Taruka Srivastav Brewery Greene King has decided to stop airing the ad titled ‘The Knockabout’ featuring England vice-captain Ben Stokes after his arrest following a bar brawl in Bristol as reported by BBC. Greene King has further ended its five year sponsorship deal as Official Beer with The England and Wales Cricket Board (ECB). Another video of Ben Stokes mimicking the 15-year old disabled son of television personality Katie Price has further fueled the controversy. The year old ad featured regularly during Sky Sports’s coverage of England’s One Day International series against West Indies. A Greene King spokesman said: Read full story › Source: The Drum...