Posts made in November, 2017

on Nov 30, 2017

By Shawn Lim Publicis One has announced the launch of a creative solution hub called Prodigious in Malaysia, which brings together specialist production expertise in the production of branded content, video, digital and print under the same umbrella. The global communications enterprise, which is part of Publicis Groupe, also announced that Koh Kiam Seng will lead the hub and be responsible for the overarching workflow processes, oversee and manage total process coordination of digital print production solutions, AV production, digital web production, as well as provide technical production consultations to external creative and brand management leads The hub aims to help Read full story › Source: The Drum...

on Nov 30, 2017

Tasked with ensuring all of its hefty media spend is attributed towards effective media, Nick Bamber, Betsson Group’s digital marketing and media director, reveals why the wider industry must work in unison to shine a light on the issue, unearth murky practices and root out fraudulent activity. With iGaming proving a highly competitive industry, where punters have a multitude of options at their fingertips. As a result dozens of multinational brands are fighting to ensure they get their fair share of voice in a crowded marketplace. Ironically, the sector which prides itself on winning, could itself be losing out to Read full story › Source: The Drum...

on Nov 30, 2017

By Taruka Srivastav Fostered by the growth of social media and mobile advertising, the global digital marketing software (DMS) market is touted to grow from $37.48bn in 2017 to $74.96bn by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period that is from 2017 to 2022 Massive digital penetration has increased internet users across social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube which increases opportunities for small and medium-sized Enterprises (SMEs) to advertise and build their brands according to a research by MarketsandMarkets. Empowered by personalized marketing material appealing to an individual customer, the research named Read full story › Source: The Drum...

on Nov 30, 2017

By Hannah McLaren Fake News was deemed by Collins as its the word of the year and in following suit, this year’s Digital Podge Lunch will turn the term on its wispy-haired head with a Trump inspired game called ‘Fact or Fake News’ for attendees to play along to. Poking fun at the strange new world marketers now live in, the aim of the game will be to guess fact from fiction about some of those attending the lunch this year through an app developed, in partnership with Blippar. To play, the user needs to scan another attendee’s lanyard and learn a Read full story › Source: The Drum...

on Nov 30, 2017

By Taruka Srivastav Indian Intelligence Bureau (IB) has directed troops stationed at the international border to uninstall 42 Chinese apps, namely WeChat, Truecaller, Weibo, UC Browser and UC News, among others, as they fear cyber espionage by the Chinese. IB claims that the China is using apps to steal sensitive data which poses a grave threat to India’s security as reported by Zee News. China already toppled Indian smartphone makers with strategic innovation and marketing, which further brings them under scrutiny of IB. IB frequently warns the Line of Actual Control (LAC) troops to be wary of using Chinese smartphones. Here’s the Read full story › Source: The Drum...