By Kyle O'Brien Chickens might seem fairly docile, but when they have to defend their own, they know how to fight back. In a campaign for Vital Farms, those fighting tactics include angry dialing and voodoo dolls. The campaign, ‘Ruffled Feathers’ from Preacher for Vital Farms, a pasture-raised egg brand, shows the brand’s hens getting angry that their sisters at other so-called ‘cage-free’ and ‘free range’ egg companies are actually penned in. As Vital Farms grew, it stood in the large shadow of the less humane cage-free and free-range egg companies, which led to Preacher’s previous, and successful campaign, ‘Bullsh*t-Free Eggs.’ That blunt Read full story › Source: The Drum...
Read MoreBy Ginger Conlon TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.” The reality is, with the abundance of TV content and the myriad ways to access it, adults are watching more TV than ever — 91% watch more than five hours a day in the US, according to Neilsen. That’s 65% more time than adults spend with non-video digital. “Why would you want to invest in new tools in a medium that Read full story › Source: The Drum...
Read MoreBy The Drum Recommends The Drum Recommends: Commended is highlighting Mechanised agency who designed and developed a new mobile friendly website for a leading barristers’ chambers. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Deans Court Chambers Read full story › Source: The Drum...
Read MoreBy The Drum Recommends The Drum Recommends: Commended is highlighting Other Media who successfully launched a mobile app for PDC. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. The ultimate destination for world darts’ global fanbase. Initially formed in Read full story › Source: The Drum...
Read MoreBy Shawn Lim Netflix has announced it is testing a 250 rupee ($3.63) monthly subscription for mobile devices in India. The over-the-top (OTT) giant is keen to boost its presence in a market where mobile data consumption will skyrocket from 3.5 gigabytes (GB) in 2017 to 17.5 GB in 2022, according to Cisco. The country also sees nearly 30% of smartphone users use their phones to pay for goods or services at the point-of-sale (POS) at least once per month. Netflix currently offers three monthly plans in India, ranging from 500 rupees to 800 rupees, which are higher Read full story › Source: The Drum...
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