Posts made in May, 2019

on May 29, 2019

By Imogen Watson As Lucozade Sport launches its World Cup campaign with the England Lionesses team, The Drum caught up with head of marketing Claire Keaveny on how the sports drink is capitalising on its public sports program, tapping into culturally relevant moments and making its brand more sustainable. As the “official sports drinks and hydration partner” of England’s women’s and men’s senior team, the brand’s sees the upcoming World Cup as among the biggest tests of its commitment to fitness. “Our objective is to encourage more women to get into football,” Keaveny said on the ambitious partnership with the Lionesses. “We Read full story › Source: The Drum...

on May 28, 2019

By Shawn Lim Dentsu Aegis Network is closing Amplifi, its media innovation and investment division, in Australia as it continues to restructure across Asia Pacific. In response to The Drum’s queries, a spokesperson confirmed the news and said Amplifi will be reintegrated back into the DAN media brands in the coming months. Amplifi, which was launched in Australia in 2014, consolidates DAN’s media trading and investment management, and forms media partnerships. It also works with DAN’s programmatic buying agency, Amnet and content marketing agency, The Story Lab. DAN previously announced it will split its APAC business into three clusters which Read full story › Source: The Drum...

on May 28, 2019

By Kyle O'Brien Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" Read full story › Source: The Drum...

on May 28, 2019

By Shawn Lim Pay-TV channel Cartoon Network has created a pop-up channel that will give subscribers and non-subscribers the chance to watch its programming outside of the main Cartoon Network channel. The pop-up channel, which is called ‘Pop & Watch’, is being launched together with Cartoon Network partners in Asia like Singtel, Cignal and Astro. It will exist in the form of a pop-up channel, a pay-per-view channel, or as a branded programming block format. A Cartoon Network spokesperson explains to The Drum that the WarnerMedia-owned channel is doing this because in countries like Malaysia, for example, the programming blocks are on two free-to-air Read full story › Source: The Drum...

on May 27, 2019

By Shawn Lim An e-book website in China, which also carries gay fiction, has been ordered to remove some the sections of its site because it has been deemed as ‘spreading obscene information’. The Jinjiang Literature City has been ticked off by The National Office Against Pornographic and Illegal Publications for carrying “illegal content” which the watchdog did not specify. The watchdog said those responsible for producing and spreading it would be held accountable. “There are ongoing issues in the realm of internet literature with the spreading of obscene content,” it said in a statement on Weibo. “Some Internet companies lack content supervision and have Read full story › Source: The Drum...