By Katie Deighton Nick Law’s jump client side to an unnamed job at Apple may have come as a shock to the industry. But with an obsession with design, simplicity and the digital revolution, it would be hard to argue the decision from both parties was anything less than inevitable. Nick Law and his team were sweating in Cannes, and the Mediterranean sun didn’t help. Publicis Groupe’s chief creative officer – the lauded genius Arthur Sadoun had hired to rekindle Publicis as a modern creative powerhouse just 18 months before – had handed in his notice and was quietly making arrangements to sublet Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Experiential marketing is increasingly growing in popularity as gen Z and millennial consumers expect more interaction and real-world connections from the brands they love. These activations give brands the opportunity to interact with their audiences first hand and create long term emotional connections At The Drum, we celebrate the best of the best in experiential marketing. The Drum Experience Awards is back for 2019 so we’re taking a look back at some of 2018’s stellar winners. People Against Dirty and ECOVER: Rubbish Cafe In 2018, the environmentally friendly cleaning brand, Ecover, opened up a pop-up store named The Rubbish Café. A Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Grab has named James Sampson as its new regional head of strategy and partnerships on GrabAds, as the ride-hailing app builds out its advertiser ecosystem. Sampson was previously VP and general manager of Dataxu, a business he helped launch into the region after working for the ad tech business originally in its home city of Boston in the US. For Grab, the move marks a significant strategic shift for the company as it builds on its strategy of becoming a super app, away from purely a ride-hailing business. A major part of this is working with brands to create Read full story › Source: The Drum...
Read MoreBy John Glenday Weetabix is to reinvigorate its marketing team with the appointment of Gareth Turner as head of brand, as part of a renewed focus on skills by offering bespoke training to marketing staff. Food and drink sector veteran Turner will be tasked with fuelling further growth at the cereal brand which has benefited from the ongoing ‘Have You Had Your Weetabix’ and ‘Any-Which-Way-A-Bix’ campaigns. Turner spent seven years as head of brand operations (Europe) for Arla Foods, having previously logged 14 years at Heineken UK. Francesca Theokli, marketing director of Weetabix Food Company UK & Ireland, said: “Gareth’s Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Wendy’s has overhauled its marketing team, promoting Kurt Kane to chief commercial officer as Carl Loredo takes over marketing in the US. Two weeks in, Kane told The Drum the reshuffle was designed to ensure the rest of the organization isn’t “playing defence” against the pace of its marketing department. It comes following a three-year period in which Wendy’s has evolved its marketing mix and invested significantly in its digital and social channels. This recently culminated in the announcement that it would pump $25m into building “a stronger foundation across digital platforms”. But this shift in its Read full story › Source: The Drum...
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