By Imogen Watson According to the third annual Diversity Best Practice (DBP) Inclusion Index and the second annual #inclusive100 benchmark, there has been a drop in the number women working in executive positions, despite efforts to tackle the problem. The inclusion index is run by She Runs It and DBP – a management consulting firm. The #Inclusive100 report is a collection of 23 companies that have signed up to ‘remove their blinders’ by using the index as a strategic roadmap. The #inclusive100 includes a number of advertising, ad tech and media (AMT) companies, such as BBH, Dentsu Aegis Network, Leo Burnett, GroupM and Mediacom. Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Maltesers has rolled out a campaign that shines a spotlight on the inside jokes women have with their friends. Called ‘Someone Gets It’, Maltesers said it’s a “new creative direction” for the brand which came after it noticed how successful its ads featuring female friendships were. In 2016, for example, its ad as part of the Channel 4 Diversity Fund featured three women talking about an awkward date while last year’s ‘Look on the Light Side’ campaign again depicted a group of women tackling a variety of subjects – from the menopause to a lesbian talking about the Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Social media platforms like Facebook, Twitter, TikTok, Google and WhatsApp have agreed to follow the “voluntary code of ethics” as directed by the Election Commission of India (ECI) in all future elections, including the upcoming Maharashtra and Haryana assembly polls. According to the code, no political campaign will be allowed to be run on social media platforms in the last 48 hours before polling ends. This period is referred to as “silence period” to allow voters to take a considered decision without the heat and dust of campaign on whom to vote. The code Read full story › Source: The Drum...
Read MoreBy Shawn Lim In a bid to change up the usual routine of sending greetings to friends and families in China through social platforms like WeChat during the Mid-Autumn festival, Tencent created a mixed reality campaign aimed at symbolising the strong power of Chinese culture. Called “Moonments”, the tech giant combined the festival, which celebrates the full moon that appears at the end of the autumn harvest, and the Great Wall. It used its social platform WeChat to acquire user locations with their permission, allowing them to lift up their phone to find and focus on the moon in Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Fairmont Hotels has rolled out a film highlighting the connection it shares with the cinema. The film created by Swedish agency Tomorrow titled ‘Romance in Silence’ is directed by Brandon Q and inspired by Charlie Chaplin’s stay in the Fairmont Peace Hotel in Shanghai in 1936. It re-tells the moment when Chaplin meets American actress Paulette Goddard and highlights how, since they weren’t officially married, the had to stay in separate rooms. Tomorrow had initially sent out a call for scripts among young filmmakers in China as they wanted to engage with Chinese young film talent. After receiving more than 200 scripts, Read full story › Source: The Drum...
Read More
Industry News