By Andrew Blustein Facebook has introduced Facebook News, a dedicated news section in its app that the company hopes will aid “in our effort to sustain great journalism and strengthen democracy”. Facebook has been criticized for eating into publishers’ revenues, as news outlets have had to rely on the social giant for reach while succumbing to the digital duopoly of Facebook and Google that takes in roughly 60% of all US digital ad spend, according to eMarketer. The New York Times, The Wall Street Journal, The Washington Post, BuzzFeed, Business Insider, Fox News, Condé Nast and Gannett are among the publishers involved Read full story › Source: The Drum...
Read MoreBy John Glenday German industrial and consumer giant Henkel has enacted a changing of the guard in its top leadership team after incumbent chief executive Hans Van Bylen confirmed he would no longer be able to fulfill his duties for personal reasons. That decision will bring a 35-year career with the business to an end on January 1, 2020, at the end of his current contract, which will see chief financial officer Carsten Knobel will step forward as successor. Van Bylen said: “I am also glad that we were able to appoint Carsten Knobel from within our Management Board as successor and chief executive. I Read full story › Source: The Drum...
Read MoreBy Jennifer Faull S3 Advertising has been acquired by its senior management team for an undisclosed fee, a move which has seen the departure of founder and chief executive Matt Jones. Commercial director, Mike Webb; senior client account director, Rebecca Campbell; HR director, Mel Matthews and finance director, Louise Evans have acquired the business from Jones, in a deal part-funded by SME investment specialists Caple. S3 Advertising, which counts University of South Wales, Airbus, NHS Wales, and Deliveroo among its clients, recently reported an increase in annual turnover from £4.43m between 2016-17 to £6.6m between 2017-18, up 48.98%. “Selling via an MBO to my team, the Read full story › Source: The Drum...
Read MoreBy Henry Manampiring There was once a time when Indonesia‘s politics and the marketing world did not mix, well at least directly. Yes, the choice of cabinet composition would certainly have bearing on the economy and investment, but by the time decisions were made the impact on the marketing world was considered mild, if it existed at all. With president Joko Widodo (Jokowi) recently announcing his new cabinet for his second term, things may change. There are three interesting names giving weight behind the President’s vision for the country’s direction, at least for the next five years. Nadiem Makarim, minister of education. The appointment Read full story › Source: The Drum...
Read MoreBy Shawn Lim Japan Airlines (JAL) has seen an 81% decrease in cost per click (CPC) and a 32% reduction in cost per acquisition for programmatic video and display, according to Jonathan Wan, the director of global marketing, media and social at JAL. The airline worked with Adobe on its Advertising Cloud demand-side platform (DSP) to change the way it ran an ad campaign. It previously had three separate ad agencies running isolated campaigns across overlapping audiences, which meant people got a disjointed experience and the airline was paying extra for it. “We were literally bidding against ourselves in some cases and driving Read full story › Source: The Drum...
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