Posts made in January, 2020

on Jan 13, 2020

By Shawn Lim The ongoing bushfires crisis in Australia, which started in June 2019, is showing no signs of stopping and has already burned more than 10.7 million hectares (26m acres), killed almost a billion animals, destroyed over 5,900 homes and buildings, and claimed 29 lives. As exhausted firefighters and volunteers struggle to fight the flames, domestic and international businesses have joined foreign countries, politicians, celebrities and athletes to provide aid and donations. Unilever Australia, for example, is working with its longstanding partner Foodbank, to donate thousands of its products to help provide some essential food, personal care and home care items to displaced Read full story › Source: The Drum...

on Jan 13, 2020

By Charlotte McEleny Luxury brand Cartier has partnered with Alibaba to launch an online store on its Tmall Luxury Pavillion platform. Cartier, which first launched an online store in China in 2015, has opted to also open an online store on Tmall, citing a new online audience that is hungry for innovation. Guillaume Alix, Cartier China’s chief executive, said: “In China, Cartier has the privilege to engage with a young and sophisticated audience that is used to experiencing online journeys as much as offline ones. It is critical for them to have the opportunity to interact with our Maison Read full story › Source: The Drum...

on Jan 13, 2020

By Darren Woolley The fires this summer in Australia – many still burning – are tragic. The loss of life, property and native flora and fauna is immense. Words such as ‘unprecedented’ and ‘catastrophic’ somehow do not do justice to the disaster that continues to unfold. As we all struggle to come to grips with what has happened – and is still happening – one of the issues that have been playing out in the media and online internationally is the perceived failure of Australian prime minister Scott Morrison to lead at a time of crisis. There has been extensive criticism of his decision to Read full story › Source: The Drum...

on Jan 13, 2020

By Charlotte McEleny Apple is continuing its strategy of telling a Chinese New Year story using only its phone technology, this year focusing on three generations of women in a family and how breaking from cultural convention impacts them on Chinese New Year. For the past few years, Apple has written a poignant family-related story around Chinese New Year and used the technology within its phones to show how professional content can be made only using a mobile phone. The ads can be viewed on Apple’s Youku channel. For 2020, the story is called ‘Daughter’ and is Read full story › Source: The Drum...

on Jan 11, 2020

By Katie Deighton Sleep brand Casper is vying to make its ad dollars work harder after spending $423m on marketing in the four-year run up to its IPO filing. The direct-to-consumer brand filed its S1 yesterday (10 January), revealing it spent $114m on marketing in the first nine months of 2019. This represented a 23% rise from the $92.7m it spent during the same period in 2018. Altogether, the brand spent just under $423m on marketing from January 2016 through September 2019. The company said such “sophisticated, data-driven and integrated” expenditure has meant its brand is now an “immeasurably valuable asset”. It currently spends half Read full story › Source: The Drum...