By Shawn Lim As a new decade begins, marketers are increasing their investment into important areas in the personalisation of media and content and removing friction from their commerce ecosystem, according to experts. When one thinks about personalisation in 2020 and beyond, this requires a concerted investment from marketers to acquire a genuine understanding of who their customers are, says David Haddad, the chief executive officer at IPG Mediabrands Singapore, and this means ethically sourced first-party audience data. “We know consumers are comfortable with some kind of value exchange where sharing their data will get them something they want from a brand. Having great Read full story › Source: The Drum...
Read MoreBy Cadi Jones Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market wasn’t enough for us to fret about – it’s only now that Chrome has set a ‘Time To Live’ that hysteria has set in. Most commentary so far has focused on what it will mean for our industry – but we all have friends, family, acquaintances outside of our little media bubble, and Read full story › Source: The Drum...
Read MoreBy Emma de la Fosse There it is, again; that perennial question as to the importance of creativity versus technology. But, this time, in my role as chair of The Drum Roses Awards, I feel the need to verbalise how I view this supposed dichotomy. So, is it time for brands to go back to the basics, to cut through the ‘noise’, and be less ‘distracted’ by new possibilities of data and tech, and instead focus on creativity and its ability to engage and entertain? First up, let’s clear up one myth: While the best creative work is the love child of insight and a Read full story › Source: The Drum...
Read MoreBy Sophie Cheng In 2016, the Fondation Louis Vuitton put on the group show ‘Bentu: Chinese artists in a time of turbulence and transformation’ in the LVMH Group’s private museum in Paris, bringing together 12 contemporary Chinese artists to explore the reality of life in today’s China. ‘Bentu’, meaning ‘native soil’ in Mandarin, was a landmark show, not only due to its significance as a major exposition of Chinese contemporary art in Europe (the first for a decade in France) but also as a statement of intent from LVMH and its Group Chairman Bernard Arnault, demonstrating a key Read full story › Source: The Drum...
Read MoreBy Shawn Lim A screengrab of a tweet from Singapore-based broadcaster Channel NewsAsia (CNA), which shows it has been retweeted 3,335 times and liked 305 times on Twitter, announces that schools in Singapore have been shut because of the 2019 coronavirus outbreak. This might have been believable because the ongoing crisis has hit a high level of concern globally, and has now infected 40,553 people and claimed the lives of 910 people across 28 territories. However, the screengrab, which was circulated on WhatsApp, is fake news, according to CNA, as it was repurposed from another tweet. This screengrab is just <a target=_blank href="https://www.bbc.com/news/blogs-trending-51271037" Read full story › Source: The Drum...
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