Posts made in February, 2021

on Feb 24, 2021

By Shawn Lim The biggest challenge faced by brick and mortar stores and the entire retail industry in 2021 is that buying a product is not enough of a reason for people to go to malls. The Drum speaks to Shopee and IMM about how they are changing the face of retail. To speed up the acceleration towards e-commerce brought on by the global Covid-19 pandemic, Shopee is bringing Singapore’s largest outlet mall, the International Merchandising Mart Mall (IMM), on to its platform. The launch of IMM virtual mall on Shopee is an initiative under Singapore’s Covid-19 Emerging Stronger Taskforce’s Alliance for Action Read full story › Source: The Drum...

on Feb 23, 2021

By Nick Rosier Get your 10 top tips from 2Heads digital content and broadcast teams on accelerating your online event to the next level. Move on from poor quality headshots to live streams that truly reflect your brand’s quality. It is well known that virtual events are as much a part of everyday life as live events used to be. Businesses still need to sell products and services. Brands still need to connect with audiences. Time stood still for a while, but everyone is very much back to reality now, working on their outreach and sales/marketing strategies in this new world. We are not going Read full story › Source: The Drum...

on Feb 23, 2021

By Itamar Benedy Pop culture influences so many of our choices, from the music we listen to to the food we eat, from what becomes fashion to the realm of entertainment. Trends often start underground, in small specific communities, and then bubble up to the consumer surface slowly before ultimately earning their place among the masses. Nothing quite demonstrates this like the rise of the comic book. Once considered a niche interest, comics are now mainstream. They have worked their way into every form of entertainment, from massive ComicCon events to some of the most popular TV shows and movies starring A-list Hollywood actors Read full story › Source: The Drum...

on Feb 23, 2021

By Sam Bradley Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign. Just last week, a survey by the Campaign Against Living Miserably and Joe Media found that two-thirds of British men thought negative gender stereotypes were a source of psychological damage. So, we asked the industry Read full story › Source: The Drum...

on Feb 23, 2021

Pantene has partnered with black mental health organisation Black Minds Matter and afro hair positivity venture Project Embrace to release a new campaign which aims to increase awareness of hair discrimination and common microaggressions in the UK, as well as stimulate long-lasting change to end discrimination against afro hair. Forming part of the brand’s ongoing Gold Series which launched in 2018, the ‘My Hair Won’t Be Silenced’ campaign – the latest in the series – launched following a research report which looks into the discrimination that people with afro hair in the UK face. The report found that at Read full story › Source: The Drum...