By Olivia Atkins Pre-Covid, QR codes were mocked as a gimmick, many of us doubting whether they would ever be widely adopted. As we now know, of course, it’s a technology we’ve come to rely heavily on, helping to revive society as we lift out of lockdown. This shift in perspective and acceptance of the QR code has since led us to question whether its renaissance will pave the way for augmented reality. And with this in mind, The Drum painted a giant AR-activated drum kit on the outside, street-facing wall of its newly launched innovation space, The Labs. Painted in The Drum’s trademark color Read full story › Source: The Drum...
Read MoreBy Katy Wright As marketers prepare to enter a new era, FCB Inferno managing director Katy Wright outlines how fueling creativity with tech and data can benefit brands and audiences alike. Around the time I left school, I wanted more than anything to be an airline pilot. Really, I did – I received training, and I was utterly serious about a career in aviation. My life ended up taking a different, brilliant path, but that love of the skies is still ingrained in me. I was reminded of that original life goal of mine when reading recently about the impact of data on our industry. Read full story › Source: The Drum...
Read MoreBy Staff Writer Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection. If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before Read full story › Source: The Drum...
Read MoreBy Ariadna Gonzalez The fast-evolving news cycle, especially during the past year, has made digital PR experts take a step forward in their outreach strategies. With all the changes and breaking news experienced in 2020, digital PRs have introduced traditional PR communications techniques as part of their approach. This is the case with ‘always-on link building’, more commonly known as newsjacking. Always-on is a PR strategy that occurs in two main scenarios. One is when a journalist has a content request, and the PR provides them with information that answers that request and helps them with their piece. With the second, which has a Read full story › Source: The Drum...
Read MoreBy Gau Narayanan Gautham Narayanan, the managing director for Wieden + Kennedy India makes a case for marketing to build a data-driven framework for itself, which would change how it is looked at and help in understanding its impact better. Marketing constantly searches for the new. We see trends every New Year, we search new routes to market, new technologies, new ways to find, engage and serve content on emerging platforms. It is what our industry is famed for, it excites our people, keeps businesses one step ahead and helps us solve problems in ways that have not been done before. However, Read full story › Source: The Drum...
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