By Roland Benedetti One of the main reasons that B2B businesses digitize is to automate marketing and diversify sales. However, one of the main obstacles to digital transformation is the cultural adoption of an e-commerce mindset, notably by sales and marketing. In this blog we outline five major changes you should consider as you navigate your business toward digital maturity. This will affect everyone in your organization, but sales and marketing will probably be impacted most, so this will the focus of our blog. 1. Sales and marketing as one team Historically, sales and marketing have worked separately, especially in B2B organizations. Typically, these departments operate Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Cosmetic giants Dove and The Body Shop have announced their first-ever partnership, which is calling on the EU to protect the ban on testing products on animals. The two brands are joining forces with Peta, Cruelty-Free Europe, HSI, Eurogroup for Animals and the ECEAE. The collective hopes to protect the ban on animal testing in cosmetics following the recent threats to Europe’s longstanding ban by the European Chemicals Agency’s (ECHA) Board of Appeal, which requires certain ingredients to be tested on animals before they’re used by humans. Campaigners warn that accepting the ECHA’s ruling could also lead to much wider use Read full story › Source: The Drum...
Read MoreBy Sam Bradley Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. Last week it was reported that holding company IPG is mandating its staff provide either proof of vaccination, or a negative Covid test, before they are permitted to return to its offices (which are currently open part-time). But what about the rest of the industry? Has the Delta variant changed in-office protocols? Which agencies are asking that only vaccinated staff come in? How do you solve a problem like… making staff feel safe enough to return to the office? Show me Read full story › Source: The Drum...
Read MoreBy Ned Quekett With more billionaires than ever across the globe, how do luxury brands capture and maintain the interest of ultra-high-net-worth individuals (UHNWIs)? The Wealth Report disclosed there are more than 520,000 UHNWIs in the world today. This number is expected to rise by roughly 27% in the next five years to 663,000. Additionally, the demographic make-up of UHNWI audiences is getting more diverse, with an increase in the proportion of gen Z, millennials and women. Indeed, research conducted by Relevance shows there are now around 29,300 UHNW women in the world – or roughly 10% of UHNWI – a 52% Read full story › Source: The Drum...
Read MoreBy Imogen Watson The world is still waking up to the extent of male violence against women. When two in five women admit they have experienced sexual harassment just for attending a gig or a festival, greater action needs to be taken. But, as always, the onus is often placed on them to keep themselves safe, for example by taming down their outfit. To draw attention to this endemic, Wunderman Thompson worked pro bono with White Ribbon UK, a charity working to end male violence against women by engaging with men and boys to take action themselves. Presented in the style of festival and gig Read full story › Source: The Drum...
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