Posts made in July, 2022

on Jul 28, 2022

By Sam Bradley French holding company Havas Group, which owns agencies such as Rosa Paris and Gate One, has reported an 11.4% increase in organic growth for the first half of 2022. Havas parent company Vivendi reported its financial results today (July 28). Arnaud de Puyfontaine, chairman of Vivendi’s management board, said that the group had seen “outstanding performance over the entire first half of 2022.” Havas is the second largest unit in Vivendi’s business, after Canal+. What do the results show? Havas Group brought in €1.2bn in net revenue in the first half of 2022, up 19.8% on the same period last Read full story › Source: The Drum...

on Jul 28, 2022

By Sam Anderson In one of those rare crossovers into the mainstream, news outlets last week spent plenty of time discussing a terrifying 3D billboard for Netflix’s video game-based series Resident Evil. But what does this piece of out-of-home (OOH) advertising say about the direction the industry is heading? We asked five OOH experts from The Drum Network about what’s truly cutting-edge in this space, what’s coming next and how to use OOH to cut through. Hannah Thompson, group media director, Tug It goes without saying that the 3D creative looks really cool. And pushing the boundaries of what audiences expect from ads Read full story › Source: The Drum...

on Jul 28, 2022

By John McCarthy ITV has said it is performing ahead of expectations after reporting “significant revenue growth” of 8% to £1.68bn in the half year leading up to June 30. Notably, total advertising revenue rose 5%. The UK commercial broadcaster released its financial results on Thursday morning, saying its content, data and technology investments are “already bearing fruit”, as evidenced by its digital ad revenue rising 20%. “Record levels” on the ITV Hub drove this. Its programmatic ad buying platform Planet V now has 1,500 professional users, up from 1,200 in March. In the first half of the year, it helped attract Read full story › Source: The Drum...

on Jul 27, 2022

By Ellen Ormesher 53% of Brits believe it will be a stressful Christmas this year due to the cost-of-living crisis, while a further 37% believe it will be stressful due to the ongoing conflict in Ukraine. This is according to a nationally representative survey of 2,000 UK adults, commissioned by the IPA. The insight report ‘Christmas amid the Crunch’ also found that 48% of those surveyed intend to have their Christmas shopping done before Black Friday, and a further 48% expect to spend none of their Christmas budget during the sales this year. How top agencies and consultancies are preparing for impending recession A Read full story › Source: The Drum...

on Jul 27, 2022

By Dani Gibson The Drum has launched the first global awards to celebrate the very best creativity, innovation, people and performance for metaverse, web3 and NFT activations, with expert judges from Journey, Meta and R/GA. Entries are open now, with the first deadline closing on November 17. Although some may say the metaverse is no more than a buzzword, there’s no denying that marketers and agencies are investing heavily (if not in budget, then in time) to explore this new frontier. Nike says millions of people are spending time in Nikeland, its metaverse world, while top advertisers including <a target=_blank href="https://www.thedrum.com/news/2022/06/22/inside-the-metaverse-strategies-l-or-al-and-lvmh" Read full story › Source: The Drum...