By Shawn Lim

As marketing budgets are being slashed because of the economic downturn because of the Covid-19 pandemic, Spotify needed to be agile in Asia Pacific by taking a close look at its strategy and made adjustments to best support its brand partners throughout the pandemic and into a post-coronavirus world.

Spotify is also well positioned to truly understand what audiences are interested in, because of what it calls it’s Streaming Intelligence’, Jan-Paul Jeffrey, head of marketing for Asia at Spotify tells The Drum, allowing the platform to understand how people think, behave and feel through their consumption of digital Read full story ›

Source: The Drum