Snapchat has tripled its viewing figures over the last six months, and is now clocking up 6bn views a day.
The revelation comes from sources quoted by the Financial Times, who claimed the number of daily video views on the messaging app has tripled every day since May. Snapchat confirmed the 6bn figure today (9 November) but declined to comment further.
It indicates that Snapchat is gaining ground on its rival; the messaging app’s video viewing numbers only take into account smartphone views, while Facebook’s comprises both desktop and mobile users.
The news follows last week’s claims from Facebook chief Mark Zuckerbeg, that Read full story ›
Source: The Drum
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