Posts made in May, 2019

on May 31, 2019

By Kyle O'Brien World No Tobacco Day is May 31, and even as tobacco use is down among teens, e-cigarette use is rising at an alarming rate — to where the US Surgeon General is calling it an epidemic. To combat its use, the American Lung Association in Pennsylvania is launching a campaign to cut down on vaping. According to the Lung Association, every day last year in the US, more than 5,700 kids started using e-cigarettes (vaping). Additionally, e-cigarette use increased 78% among high school students and 48% among middle school students from 2017 to 2018. ‘The Vape Talk,’ is a Read full story › Source: The Drum...

on May 31, 2019

By Katie Deighton MillerCoors chief marketing officer, Michelle St. Jacques, has set out a new “speed over perfection” strategy for the brewer’s brands, starting with an expanded agency roster for Coors Light led by Leo Burnett Chicago. The Drum first reported Coors Light’s disastisfaction with the efficacy of its advertising back in November 2018, which led marketing to open up its US creative account for pitch for the first time in three years. Former lead agency 72&Sunny declined to repitch. Now, Leo Burnett Chicago has been appointed to lead on creative and brand strategy for Coors Light, which has spent the bulk Read full story › Source: The Drum...

on May 31, 2019

By Daniel Swepson What is creativity? Is it the preserve of artists, writers, actors and other such liberal arty-farty types? No. Is it confined to the beauty of a Shakespearean sonnet or the grandeur of a Michelangelo’s David? Absolutely not. So, what is it? Well, it isn’t the output. It’s not the magnificent stone statue or the #SmilingNotSmiling portrait of an Italian noblewoman. Instead, creativity is the process that results in original outcomes that either entertain or solve problems. And it’s the latter of which that is particularly pertinent to the world of UX design. Creativity lies in understanding the problem Necessity is the mother of invention, so Read full story › Source: The Drum...

on May 31, 2019

By John McCarthy Cineworld has taken inspiration from the world of movies with its latest advertising campaign, designed to raise awareness of and attract consumers into its Unlimited card scheme. The ‘Groundhog Day’-inspired campaign was developed by creative agency Twelve and production house, Pink Banana Studios. It urges viewers to break their routine with a trip to the cinema, inspired by Murray’s lead role in the 1993-comedy. Backed by an orchestral cover version of Sonny and Cher’s ‘I Got You Babe’, actor Phil Dunster breaks away from a repetitive, mundane life with a trip to the cinema. Casey Cohen, head of marketing at Cineworld, Read full story › Source: The Drum...

on May 31, 2019

By Rob Kavanagh The news is mostly negative. And though we hate to admit it, we love it. We crave feel-good stories but wolf down the bad stuff twice as fast – like bones being removed from kids’ sweets; arguing about the colour of passports; or whether a royal baby’s name is within brand guidelines. We’re naturally drawn to the divisive. But brands are always drawn to the good news. The happy events. Because it’s safer to jump onto a bandwagon crowded with smiling faces to share your quick turnaround tactical ad. Yet it’s often overcrowded with humblebrag platitudes. How many brands did we Read full story › Source: The Drum...